Our Process to Deliver More Calls, More Jobs, More Revenue
We use a structured, data-driven process designed specifically for a home service business. Every step we take focuses on increasing visibility, driving sales, and improving overall ROI. Our team handles the strategy, execution, and optimisation, so you can focus on serving your customers.
What We Are Doing
Website Design Process
A step-by-step approach designed to build a high-performing website for your business.
Project Discovery Meeting
A focused one-hour session
In a one-hour Zoom or in-person meeting, we learn about your customers, services, goals, preferred style, required features, and confirm the final website page structure.
Design & Wireframing
Our design team creates detailed mockups from gathered requirements, defining layouts, colours, fonts, and visual direction, while producing wireframes for every page to ensure usability.
Development
After design approval, our developers build your website, manage hosting, domain setup, and essential plugins, delivering most projects within two to four weeks.
Launch Day
Before launch, we review the entire website with you, test functionality, provide backend training, and publish the site once everything meets your approval.
Ongoing Support
After launch, we provide ongoing support, updates, adjustments, monthly website health checks, and optional maintenance services to keep your site secure and performing well.
SEO Process
A results-driven approach designed to increase visibility, traffic, and conversions for your service business.
SEO Strategy Meeting
A focused one-hour session
In a focused Zoom or in-person session, we review your services, goals, and sales process to shape a clear SEO content plan.
Keyword & Competitor Research
We research high-intent keywords for your services and location, analyse competitors, and identify gaps that present realistic growth opportunities.
Ongoing Content Creation & Link Building
Using the keyword plan, we improve existing pages, create targeted content, and build relevant links to strengthen authority and drive steady organic growth.
Monthly Call
Each month, we share a clear performance report and walk through results, insights, and next steps together.
Google Ads Process
A structured approach designed to generate more calls, more bookings, and better ROI from your ad spend.
Google Ads Strategy Meeting
A focused one-hour session
During a one-hour call or meeting, we learn about your audience, services, and goals, then build a Google Ads plan focused on lead generation.
Ad Campaigns Setup
Once the strategy is approved, our team builds Google Ads campaigns, writes ad copy, chooses the targeting audience, sets bidding strategies, and sets up conversion tracking.
Ad Campaign Optimisation
Once campaigns go live, we monitor performance closely, test variations, and adjust settings to improve results and reduce wasted spend.
Monthly Call
Each month, you receive a clear performance report from us. We schedule a Zoom call to review your results, answer questions, and discuss new optimisation opportunities.
Facebook Ads Process
A target and performance-driven approach that helps you reach the right audience and turn ad spend into real customers.
Facebook Ads Strategy Meeting
A focused one-hour session
We take time to understand your customers, services, and sales process so campaigns are built around real buying behaviour.
Ad Campaigns Setup
With the strategy ready, our team builds campaigns in Facebook Ads Manager, writes ad copy, designs visuals, defines targeting, and sets up accurate conversion tracking.
Ad Campaign Optimisation
After launch, we monitor performance, test creatives, refine targeting, reduce acquisition costs, and optimise campaigns using real data to maximise consistent results.
Monthly Call
Each month, you receive a performance report with a Zoom meeting. During this call, we review results, discuss insights, identify opportunities, and refine your strategy.
